Visual identity and branding for the re-launch of the Deloitte Access Economics – Sydney Opera House report.

Five years on, approaching the midpoint in its Decade of Renewal, the Opera House refreshed its strategy, having reflected on its achievements over the past five years and the significant changes and emerging opportunities in its operating environment.

Deloitte Access Economics has been engaged to update the 2013 report. The result is this 2018 report entitled 'Revaluing Our Icon – Midpoint in Sydney Opera House's Decade of Renewal'.

Using the Sydney Opera House's design heritage as a starting point, the design was developed to reflect simplicity and elegants, with a strong link to the buildings visual iconic design.

The hero motif represents the half-way point in the 'Decade of Renewal' in the form of two, sail like, intersecting half circles. A subtle 'X' is hinted at, which in turn symbolises the number ten and a reference to the decade.

To further bring the design to life, and to compliment and support the hero motif, a set of geometric numerals were designed using textures and shapes used throughout the building itself. The numerals were applied across infographics, chapter dividers and other print and digital material.